Something dreamy is coming your way in 2025 — and it’s not just another cute plush! To celebrate the 15th anniversary of Sentimental Circus, San-X is releasing a limited-edition collection that’s full of charm, nostalgia, and a sprinkle of stardust. ✨🎂
Launching February 8, 2025, these adorable goodies will be available at selected stores in Japan including Daimaru Fujii Central (Sapporo), Yamashiroya (Ueno), Animate Ikebukuro Main Store, and Rilakkuma Stores in Kichijoji, Osaka Umeda, Harajuku, Ikebukuro Sunshine City, and Shinsaibashi PARCO. 📍
🌙 Theme: "Secret Midnight Flight"
The special theme for this celebration is called “Secret Midnight Flight” — a magical journey carrying 15 years of memories, tears, and thank-yous from the tiny members of the Sentimental Circus troupe. 🎠💌
Every item in the collection is designed with love to capture the soft, emotional world of these beloved characters. Think: quiet stars, gentle colors, and whimsical circus vibes that pull at your heartstrings. 💖🌌
🎁 What’s in the Anniversary Lineup?
This sweet collection includes four special items — all made to commemorate the circus’ 15-year journey:
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🍽️ Anniversary Plate – ¥4,730 (tax included)
A beautifully designed plate perfect for fans and collectors. Display it or use it for treats during your own tea-time circus! -
🎯 Pin Set – ¥2,200
A limited-edition set of enamel pins featuring your favorite characters in their anniversary looks. Add them to your bag, jacket, or pin board! -
🧸 “Atsumete” Plush – ¥4,400
Wearing a special 15th anniversary costume, this plush is a must-have for any Sentimental Circus fan. So fluffy and so fancy! 🎩✨ -
🎀 Keychain Plush with Ribbon – ¥2,420
This cute plush comes with a ribbon that symbolizes all the wonderful connections the circus has made over the years. Perfect to hang on your bag and carry a piece of the magic with you! 👜💫
🎉 Extra Sparkle: Bonus Campaigns and Signed Goods!
To make the celebration even more magical, a special campaign will run starting February 8 at participating stores. Here’s what’s in store:
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🖋️ Hand-signed items by the creator – Available in select shops, each store offers different signed goods that are true collector treasures!
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🎁 Exclusive novelties – Special freebies will be handed out with purchases during the event period. Get ready for cute surprises!
Plus, if you're in Tokyo, don't miss the limited-time pop-up shop at Yamashiroya (Ueno). Expect an immersive shopping experience filled with exclusive displays and photo spots. 📸🌟
Article: https://www.buntobi.com/articles/entry/news/020409/
