My Sweet Piano and Kerokerokeroppi plush toys from the Sanrio Birthday Celebration Set, featuring limited edition accessories and exclusive character video messages.
Celebrate with Sanrio: Limited Edition Birthday Plush Sets 2025

Celebrate birthdays the kawaii way with the limited edition Sanrio Birthday Celebration Set! Discover why fans are falling in love...

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From Rainy Days to Sunny Smiles – Rilakkuma's New Theme Brings a Rainbow of Cute! ☔🌈
From Rainy Days to Sunny Smiles – Rilakkuma's New Theme Brings a Rainbow of Cute! ☔🌈

When your heart feels cloudy and the world seems gray, Rilakkuma is here to brighten your day! San-X just dropped...

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What If Sumikko Gurashi Evolved? A Cute Evolution Explosion in New Stationery Collection!🦕💫
What If Sumikko Gurashi Evolved? A Cute Evolution Explosion in New Stationery Collection!🦕💫

Imagine your favorite cuddly corner-dwellers... evolving! That’s right—Sumikko Gurashi’s latest theme, “What If Sumikko Evolved?”, is here and it’s the...

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Meet the Cheer Squad You Didn’t Know You Needed: “Chia Chia Rams” Are Here! 🐏💖
Meet the Cheer Squad You Didn’t Know You Needed: “Chia Chia Rams” Are Here! 🐏💖

Get ready to cheer your way into stationery heaven! San-X, the creator of some of Japan’s most beloved kawaii characters,...

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Kumamon 15th anniversary plush toy by San-X, launching March 12, 2025, as a limited edition release at Kumamon Square—featuring a fun collaboration with San-X character Koronya.
Limited Edition Kumamon Plush by San-X Coming 2025!

San-X is celebrating Kumamon’s 15th anniversary with limited edition plush toys, set to launch March 12, 2025! Watch the cute...

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