If you enjoy cute Japanese stationery and thoughtful designs, there's a cozy little shop you’ll love—Yuikichi Kokoro Musubu Zakkaten in Shibuya, Tokyo! 🛍️
This store, which opened in July 2024, is filled with items meant to brighten your day and make your heart feel warm. 💛
🐾 Adorable Yuikichi Paper Clips for Sale! 📎
One of the most popular items at the shop is the Yuikichi Original Paper Clip Set—a set of three colorful clips in red, white, and yellow. 🟥⬜🟨
These clips are shaped like Yuikichi, the store’s cute mascot dog 🐕. When you clip your papers, it looks like Yuikichi is sitting down and keeping them safe! It's not only a fun design, but it's also super practical.
Plus, they’re eco-friendly 🌿—made from wood pulp and cotton, with laser-cut details that make Yuikichi’s shape really stand out.
💡Great for:
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School notes and homework 📚
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Office papers and files 📄
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Journaling or creative writing 📝
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Or just adding a touch of charm to your planner or notebook!
Whether you’re a student, a teacher, or a stationery collector, these clips are a lovely addition to your desk.
🏠 What is Yuikichi Kokoro Musubu Zakkaten?
The name means "Yuikichi: A Store That Connects Hearts". It’s more than just a store—it’s a place where thoughtful items from all over Japan are brought together to bring you good luck and joyful moments.
At the heart of it all is Yuikichi, the shop’s mascot dog. 🐶 He has a floppy left ear and carries a traditional wave-pattern coin pouch (called a gamaguchi) on his back. He’s said to travel across Japan sniffing out the best “lucky” finds for the shop! 🍀
You can visit Yuikichi’s world in Shibuya, browse items at their online shop, or follow along on Instagram, where they share updates, ideas, and feel-good moments to brighten your day. 🌈
🎨 So Many Fun Original Items!
Yuikichi’s store offers lots of original goods that are great for gifts or personal use:
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Letter sets ✉️
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Origami paper 📐
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2025 calendars 📅
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Mugs ☕
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And coming in mid-January: adorable acrylic keychains! 🔑💖
One very special item is the “Mikkabouzu” Notebook (¥770). 📔
It’s a clever twist on the idea of a “three-day quitter”—you only need to write in it for three days to complete it! Perfect for starting the new year with a small, doable goal. You can see how it works by visiting the store or checking out their Instagram for examples.
Article: https://www.buntobi.com/articles/entry/news/020285/
