The celebration may be over, but the cuteness still lingers! 🧸💖 In July 2025, San-X's beloved kitty Koronya marked a huge milestone—two years as the official PR mascot! To honor this adorable achievement (called the “2（ニャー）周年”, which means "2-nyan-iversary" 🐱), San-X launched a line of limited-edition Koronya goods that had stationery fans and collectors racing to grab their favorites.
Now that the confetti’s settled and the plushies are flying off shelves, let’s take a look back at what made this event so special—and why Koronya merch still has fans meowing with joy. 🎀🛍️
🧸The Star of the Show: PR Koronya Plushie
The must-have item of the event? The “PR Koronya Plushie”—a squishy-soft Koronya wearing a cute little PR sash. 😍 It was available for pre-order from May 9 to May 25, and fans jumped at the chance to own this ultra-collectible kitty. Some lucky buyers even got an invite to a very special event (but more on that below!).
If you’re into kawaii plushies, Japanese character collectibles, or you just need something snuggly on your desk, this plushie was a dream come true. 🐾
🎤 The First-Ever Koronya Press Conference Was a Hit!
San-X pulled out all the stops with Koronya’s debut press conference, held on July 11 and 12. Yes—you read that right. A plush cat... held a press conference. 😹📸
Fans who pre-ordered the PR plushie were entered into a lottery, and winners got invited to join the event as reporters! Attendees got to ask Koronya questions (through a super fun format) and even take part in a greeting and Cheki photo session. Talk about the ultimate fan experience!
Whether you asked a question or just posed for the cutest pic ever, it was a memory to treasure. 📷🐱
Article: https://www.buntobi.com/articles/entry/news/020774/
